Train To Be a Business Image Coach^™

Plan for Your Success:

You are the message! In business arenas worldwide, we strive to gain all the professional knowledge we can to succeed in a competitive marketplace. How we present ourselves to clients is a key element, and for many the essential final step, in building world-class credibility. To bring you the finest image coaching instruction, Train to be a Business Image Coach^™ is the product of an educational partnership between The Protocol School of Washington^® and Always(In Style)^®, an international organization specializing in corporate image and retail training programs. Headquartered in New York City, Always(In Style)^® has corporate offices in China and India, and a presence in 17 other countries around the globe. The Protocol School of Washington^®/Always(In Style)^® partnership provides quality instruction programs, support materials, and certification to launch you as a world-class Business Image Coach.

Who Should Attend:

• Etiquette and Protocol Consultants 
• Corporate Training Facilitators
• Corporate, Governmental, and Academic Trainers
• International and Cross-Cultural Business Consultants
• Image Consultants
• Career Counselors, Advisors, and Coaches

• Retail Professionals and Personal Shoppers

• Life Coaches

Course Overview:

Train to be a Business Image Coach^™ prepares you to be part of this fast-growing, for-profit industry. Training and certification allows you access to our professionally designed curriculum, scripts, PowerPoint^® slides, AIS On-line Personal Profiling System and illustrated workbooks to deliver our flexible Successful Style seminar components. The training also includes personalized instruction from our subject matter experts, guided exercises, coaching instruction, out-of-the-classroom exercises, and a business etiquette dining tutorial lunch to increase your personal polish.

 How you will Benefit:

Gain an understanding of business image and its impact on business arenas worldwide. Learn how to coach individuals, teams or entire organizations to present a positive first impression in order to gain a competitive advantage in corporate America and international arenas. You will be trained and certified as a Business Image Coach and licensed to present The Protocol School of Washington^®’s Business Image Coach curriculum. Authorization and permission to reprint the workbooks and support material is granted to each graduate. The Protocol School of Washington^®’s scripts, CD-ROMs, and illustrated workbooks are geared to the needs of today’s business arenas. You will receive step-by-step guidelines to presenting seminars and workshops, conducting one-on-one coaching sessions, marketing skills, public relations expertise, and dynamic coaching and presentation skills. There are no development costs and no monthly franchise fees. You will receive 20 complimentary Always(In Style)^® Personal Profile system access codes and a supply of Personal Color Cards to use in your initial training and coaching sessions (a $1,200.00 retail value). As a graduate, you are a licensed retailer and obtain exclusive privileges to purchase additional materials at your discretion.  

A Four-Day Interactive Training and Certification
Step-by-step guidelines to present seminars,
briefings and consultations include:

 Business Image Foundation
Create a Successful Business Image
Importance of First Impressions
The Characteristics of a Well-dressed Professional

Color Analysis
Understanding Color
Colors and What They Say in Business
Always (In Style) Primary and Secondary Color Characteristics
Use of Personal Colors in Business Attire for Men and Women
Professional Makeup Color for Women

Identifying Bodyline
Concepts of Body Line for Men and Women
The Geometry of Face and Body Shapes
Clothing Lines for the Business Environment
Matching Clothing and Bodylines
Wearing the Correct Hairstyles, Eyewear and Collars for Your Face Shape

Successful Style Workshop
Appropriate Formal Business Looks
Characteristics and Fabrics for Formal Business Suits
Appropriate Business Casual Looks
Looks to Avoid in Business
Accessories and Grooming
Business Wardrobe Plans
Dress Codes
Proper Fit

Marketing/Sales Techniques
How to Teach Successful Style Workshops for Small Businesses, Corporations and Organizations
Client Needs Assessment
How to Use The Protocol School of Washington/Always(In Style) Personal Profiling System for Business Image Coaches
How to Teach Shopping Skills to Your Clients
Structuring and Customizing a Workbook
Mini Working Business Plan
Evaluation of Your Materials

Public Relations How To
Be an Expert Source
Identify Your Target Market
Ways to Increase Your Visibility
Locate the Right Media Outlet Generate Publicity
Create a Public Relations Plan

Dining Tutorial
Dining Etiquette and How it Reflects on Your Professional Image
Proper Place Settings
Styles of Eating
Dining Dos and Don’ts
Host and Guest Duties
Toasting Protocol

 Speakers Training Camp
Preparation Techniques
Mind Mapping
Formatting Informative Presentations
Attention Getters
Persuasive Presentations
Speaking to Large Audiences
Coaching Skills
Tips for Audio/Visuals
Sensitivity Coaching
Building Trust with Clientele

 Why the Protocol School of Washington^®:

The Protocol School of Washington^® is the most trusted name in the industry, celebrating more than two decades as the global leader in protocol and etiquette training and certification. The curriculum is professionally designed and embraces adult learning theories to engage your personal learning style. Skilled trainers, who are subject-matter experts, utilize interactive learning methodologies to provide a dynamic learning experience. Join a select group of more than 2,100 men and women trained by The Protocol School of Washington^®.

 For Registration Information:

Talk to a Training Counselor at 1-877-766-3757 or click here. 

The Protocol School of Washington is a Federal Trademark Registration. Training manuals and all accompanying materials are copyrighted. Only graduates trained and certified by The Protocol School of Washington are authorized to use the copyrighted materials provided in Train to be a Business Image Coach. This authorization is non-transferable.