Business Etiquette & Protocol Training

Corporate Etiquette and International Protocol Consultant Training

May 14-18, 2010 | September 17-21, 2010 | November 5-9, 2010

Protocol Officer Training™

March 18-23, 2010 | July 8-13, 2010 | October 14-19, 2010

PSOW Etiquette Poll

I need help organizing a wardrobe for overseas travel

The Protocol School of Washington® on Facebook

Graduate Spotlight

image Lt Col Matt McCleskey

Chief, Air University Protocol, United States Air Force, Maxwell Air Force Base, Alabama

The Protocol School of Washington super-sized my credentials, and validated what we are already doing here at Air University; the training gave me operations ideas to apply to our existing programs.

Featured Resource

Corporate Etiquette and International Protocol Consultant Training

image

Plan for your Success:

Etiquette and protocol knowledge is a form of business intelligence that has created an unprecedented demand for expert training and guidance. In fact, soft skills are so important in the workplace, most employers consider them to be among their most important hiring criteria. Train to be a Corporate Etiquette and International Protocol Consultant will prepare you to be a part of this fast-growing, for-profit industry by being certified to use our professionally designed curriculum, scripts, PowerPoint® slides and illustrated workbooks. The interactive support materials and training will empower you to thrive in the etiquette and protocol industry.

Who Should Attend:

Course Overview:

Expert, hands-on training will prepare you to present dynamic seminars and briefings on business etiquette, international protocol and dining skills. Graduates located in the United States and Canada work as independent consultants or as employees at major corporations, federal and state governments, the armed services, and universities and colleges. Our international graduates, located in more than 40 countries, work as private consultants or as government and corporate employees. Providing the highest-quality programs available, many graduates are featured on major television networks, radio, and in publications worldwide.

How you will Benefit:

There are no development costs, no inventory for you to purchase up front and no monthly franchise fees. You will be certified and licensed to present The Protocol School of Washington’s curriculum. Authorization and permission to reprint the workbooks and support material is granted to each graduate. The Protocol School of Washington’s scripts, CD-ROMs, and illustrated workbooks are geared to the needs of today’s business. You will receive step-by-step guidelines to presenting seminars, briefings and dining tutorials, as well as training in marketing, public relations, protocol officer duties, dynamic delivery and presentation skills.

A Five-day Interactive Course

Step-by-step guidelines to present seminars and briefings include:

Outclass the Competition

  • Business Entertaining
  • Invitations
  • Receiving Lines
  • Host Duties
  • Guest Duties
  • Seating Guidelines
  • Napkin Placement
  • Toasting
  • Silverware Savvy
  • Dining Dos and Don’ts
  • Eye Contact
  • How to Make an Entrance
  • The Ultimate Greeting
  • Introductions
  • Handshaking
  • Remembering Names
  • Conversation Skills
  • Business Card Protocol
  • Electronic Communications

Dine Like a Diplomat

  • Host and Guest Duties
  • American and Continental Styles of Eating
  • Asian Style of Eating
  • Forms of Service
  • Taking Your Seat and Napkins
  • Toasting
  • World-Class Dos and Don’ts
  • Eating Various Foods
  • Tipping
  • Seating Guidelines
  • Place Setting Maps

How to Succeed in the International Arena

  • Global Awareness Profile
  • Appropriate Business Attire
  • Importance of Rank and Status
  • Business Customs and Terminology
  • Interaction Intelligence
  • World-Class Handshakes
  • Global Communication Styles
    and Conversation Skills
  • Remembering Names
  • Gift Giving
  • Monochronic and Polychronic Time
  • High- and Low-Context Cultures
  • Strategic Dos and Don’ts

Additional training presented during the five days include:

Marketing

  • Stationery
  • Evaluation of your materials
  • Structuring and Customizing a Workbook
  • Flyers
  • Confidential Client Needs Assessment
  • Sample Proposal
  • Memorandum of Agreement
  • Mini Working Business Plan

Public Relations

  • P.R. Primer
  • What is Newsworthy
  • Be an Expert Source
  • What is Your Hook
  • Who is Your Target Audience
  • Ways to Increase Your Visibility
  • Media Database
  • Identifying the Right Media Outlet
  • Packaging Your Story
  • Be Ready When the Press Calls
  • Generating Publicity
  • Recycling Publicity
  • End-of-year Checklist

Protocol Officer Duties

  • Modern Protocol
  • Characteristics of a Protocol Officer
  • Understanding Precedence and Seating
  • Table Seating
  • History of Flag Etiquette
  • Managing VIP Visits
  • Representing the Company at Special Events
  • Sensitivity to Cross-Cultural Differences
  • Offensive Gestures in Other Cultures

Presentation Skills

  • Preparation Techniques
  • Income Potential
  • Working with Hotels
  • Room Arrangements
  • Resources
  • Mind Mapping
  • Formatting Informative Presentations
  • Attention Getters
  • Sizzle Ideas
  • Non-verbal Skills Checklist
  • Appearance Guide for Men and Women
  • Voice Checklist
  • Persuasive Presentations
  • Speaking to Large Audiences
  • Tips for Audio/Visuals
  • Flip Chart Tips
  • Master Checklist

 

Attendance Requirements:

A 90% attendance rate is required of all participants.

 

 

Grading:

This course is strictly Pass/Fail. Class participation, pre-class preparation and the Protocol School of Washington Competency Assessment are all equally weighted in determining if the student will pass this course. The Competency Assessment is done twice; pre-class and post-class.

 

Why the Protocol School of Washington®

The Protocol School of Washington® is the most trusted name in the industry, celebrating more than two decades as the global leader in protocol and etiquette training and certification. The curriculum is professionally designed and embraces adult learning theories to engage your personal learning style. Skilled trainers, who are subject-matter experts, utilize interactive learning methodologies to provide a dynamic learning experience. Join a select group of more than 3,000 men and women trained by The Protocol School of Washington®.

Download The Protocol School of Washington's brochure.
The Protocol School of Washington® | Post Office Box 676, Columbia, South Carolina 29202
Headquarters 803-407-4177 | Washington DC 202-575-5600 | Toll Free 877-766-3757 | Facsimile 866-848-4620
E-mail: info@psow.com | Web: www.psow.com